TV
TV
Lincoln/Mercury
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
Columbia Sportswear
I wrote this spot for our then new line of yoga apparel. I rarely write exclusively for women and loved having the opportunity. I also wrote men’s and women’s Sorel ads.
WARN Industries
This spot highlights their product line-up and their partnership with the Ford Motor Company. The WARN in-house marketing department is one of the best I've worked with.
WARN Industries
This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline.
State of Nevada
I wrote these spots Nevada’s Department Of Public Safety. My partner and I had nothing to do with the production and were pleased with the way they turned out. This spot is the “click it or ticket” message. Both spots won a gold Addy and a golf Davey.
State of Nevada
This spot is a DUI prevention message.
Coors
Here I am hosting and directing three spots highlighting the barley, the water and the history of the Coors brand. We had a budget that wouldn’t budge, but with a small and talented crew we were able to maximize said budget and get the job done. This one is their origins story, where I interview the local, coors-loving historian.
Coors
This video is all about the brewing, the local farmers and their superior barley.
Coors
This video is all about the famously crystal-clear Rocky Mountain spring water.
Boehringer Ingelheim
Writing for big pharma is a different animal, lots of rules and regulations. This long-form video is all about preventing the spread of the highly pathogenic Avian Influenza. I worked closely with their lead veterinarian on this informational video.