Between Nike and Columbia Sportswear I’ve easily written thousands of product descriptions for pretty much every type of shoe or boot on Earth.
My experience with compound modifiers also includes all kinds of gear and apparel for top-tier athletes as well as everyday folks — products that wick, warm, cool, stretch, breathe, drain and/or repel the rain.
Here are a few of my favorites.
PRODUCT COPY
Men’s OutDry Ex Diamond Shell
Part of the Titanium line, and one of our most technical shells, the OutDry Diamond is a waterproof, breathable, sweat-wicking rain killer that is fully seam-sealed with bold, external seam tape and that features 2-way, underarm venting. Abrasion resistant shoulders, articulated elbows, contoured cuffs and drawcord adjustable hem featuring advanced, silicone grippers all make this jacket ready for some serious alpine action.
Women’s Evapouration Premium Jacket
Avoid being a clammy, crabby hypothermic mess in this fully waterproof, breathable Titanium jacket with advanced evaporation and a fully seam-sealed construction featuring an attached, adjustable helmet-compatible hood and underarm venting. Designed to be backpack compatible, this jacket has a dropped tail and is easily packable into either hand pocket.
The Caribou Bomber Jacket
The Caribou Bomber shares all the classic origins with the Caribou Parka, but brings a daring, yet sophisticated bomber’s fur-lined silhouette for those who like to break formation.
Blood and Guts Shooting Pant
For hunts that start cool and end hot, we recommend a pant that starts long and ends short. Zip-off legs convert these long pants into short pants with ease. Advanced repellency, cargo pockets and UPF 30 protection from the sun make this versatile pant very popular in the field.
ROC II Pant
With initials that stand for Rugged Outdoor Chino, the Columbia ROC Pant is exactly that. Built from durable, 100% cotton Granite Cloth, these handsome trousers are buttery soft but tough enough to handle pretty much any outdoor activity, everything from raking leaves to off-trail bushwhacking.
Fluid Feel ST
This hybrid runner provides on-demand pronation control that adapts to every surface. Soft cushioning on the lateral side smoothly progresses into denser, more supportive foam on the medial side, slowing the rate of pronation on every foot strike. It’s the perfect door-to-trail running shoe.
INDUSTRIAL PRODUCT COPY
The following product descriptions are for Viaflex, a company that supplies best-in-class films, covers and liners to markets throughout the world. Aside from renaming their company I also wrote them a new tagline, “Protecting Earth, Promoting Industry.”
And I also wrote a couple hundred product descriptions. Our team totally rebranded and relaunched this brand. It was huge project that pushed our project manager to the max, we couldn’t have done it without her.
The following product descriptions are for Viaflex, a company that supplies best-in-class films, covers and liners to markets throughout the world. Aside from renaming their company I also wrote them a new tagline, “Protecting Earth, Promoting Industry.”
And I also wrote a couple hundred product descriptions. Our team totally rebranded and relaunched this brand. It was huge project that pushed our project manager to the max, we couldn’t have done it without her.
INDUSTRIAL PRODUCT COPY
SoilSeal
SoilSeal™ is manufactured from linear-low-density premium polyethylene in a multi-layer film configuration to provide exceptional tear and impact strength and long-term field performance. SoilSeal is available in broadcast and row mulch films and is manufactured using a blown-extrusion process that orients the film in both machine and transverse directions, providing the superior strength characteristics required to withstand installation and removal duress.
• Contains thermal and UV stabilizers
• Fully certified under
• California DPR’s MB rating
• Durable and flexible to conform to uneven surfaces
VaporBlock
VaporBlock is a high-performance, under-slab vapor barrier designed to retard moisture migration through concrete slabs and walls to protect your structures from mold, mildews and fungi. It also protects flooring from increased moisture levels and is used as a component of radon mitigation systems to protect indoor air quality and occupant health.
VaporBlock® is manufactured to strict conformance specifications under our ISO 9001 Certified Management System to consistently exceed ASTM standards and project expectations.
• Ultra-low moisture vapor permeability
• Superior puncture resistance
• Resistance to decay and degradation
Absolute Barrier XT-Series
The Absolute Barrier XT-Series is specially formulated to effectively stop gas vapor and odor migration in long-term outdoor cover, containment, and capping applications. The XT-Series has been specifically designed to perform in the municipal solid waste industry.
Absolute Barrier is an effective temporary and long-term landfill cap and is less permeable to VOCs than standard 80 mil HDPE geomembranes.
• A stabilization package that exceeds the industry standard
• Specifically designed for the municipal solid waste industry
• An effective barrier to a wide range of VOCs, including benzene
DURA-SKRIM N-Series
The DURA-SKRIM N-Series is used in applications that require exceptional outdoor life, up to 20 years of exposure to the elements depending upon the location. Applications requiring high tensile strength and puncture resistance use the N-Series to meet these demands. The N series is manufactured from a chemical resistant, linear-low-density polyethylene with excellent cold crack performance and a high resistance to thermal expansion.
• Available in custom colors
• Available in a variety of lengths and widths
• N-series is certified for potable water systems
Luminescence Spacedye Legging
The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.
Kaleidaslope Slouchy Beanie
You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.
Utilizer Hat
This fleece-lined hat has two, primary uses. One, it’ll keep your head cozy and warm, and two, its “space-invaders” pattern will look out of this world on you.
Dock Flip
The Dock Flip, it’s not just a fancy dive, it’s also a super-comfortable and stylish slip-on that features Nubuck leather and a Techlite midsole for long-lasting comfort, superior cushioning and a higher energy return.
Log Splitter Shirt Jacket
This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.
Carvin'Jacket
Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?
Men’s OutDry Ex Diamond Shell
Part of the Titanium line, and one of our most technical shells, the OutDry Diamond is a waterproof, breathable, sweat-wicking rain killer that is fully seam-sealed with bold, external seam tape and that features 2-way, underarm venting. Abrasion resistant shoulders, articulated elbows, contoured cuffs and drawcord adjustable hem featuring advanced, silicone grippers all make this jacket ready for some serious alpine action.
Women’s Evapouration Premium Jacket
Avoid being a clammy, crabby hypothermic mess in this fully waterproof, breathable Titanium jacket with advanced evaporation and a fully seam-sealed construction featuring an attached, adjustable helmet-compatible hood and underarm venting. Designed to be backpack compatible, this jacket has a dropped tail and is easily packable into either hand pocket.
The Caribou Bomber Jacket
The Caribou Bomber shares all the classic origins with the Caribou Parka, but brings a daring, yet sophisticated bomber’s fur-lined silhouette for those who like to break formation.
Blood and Guts Shooting Pant
For hunts that start cool and end hot, we recommend a pant that starts long and ends short. Zip-off legs convert these long pants into short pants with ease. Advanced repellency, cargo pockets and UPF 30 protection from the sun make this versatile pant very popular in the field.
ROC II Pant
With initials that stand for Rugged Outdoor Chino, the Columbia ROC Pant is exactly that. Built from durable, 100% cotton Granite Cloth, these handsome trousers are buttery soft but tough enough to handle pretty much any outdoor activity, everything from raking leaves to off-trail bushwhacking.
Fluid Feel ST
This hybrid runner provides on-demand pronation control that adapts to every surface. Soft cushioning on the lateral side smoothly progresses into denser, more supportive foam on the medial side, slowing the rate of pronation on every foot strike. It’s the perfect door-to-trail running shoe.
Men’s OutDry Ex Diamond Shell
Part of the Titanium line, and one of our most technical shells, the OutDry Diamond is a waterproof, breathable, sweat-wicking rain killer that is fully seam-sealed with bold, external seam tape and that features 2-way, underarm venting. Abrasion resistant shoulders, articulated elbows, contoured cuffs and drawcord adjustable hem featuring advanced, silicone grippers all make this jacket ready for some serious alpine action.
Women’s Evapouration Jacket
Avoid being a clammy, crabby hypothermic mess in this fully waterproof, breathable Titanium jacket with advanced evaporation and a fully seam-sealed construction featuring an attached, adjustable helmet-compatible hood and underarm venting. Designed to be backpack compatible, this jacket has a dropped tail and is easily packable into either hand pocket.
The Caribou Bomber Jacket
The Caribou Bomber shares all the classic origins with the Caribou Parka, but brings a daring, yet sophisticated bomber’s fur-lined silhouette for those who like to break formation.
Blood and Guts Shooting Pant
For hunts that start cool and end hot, we recommend a pant that starts long and ends short. Zip-off legs convert these long pants into short pants with ease. Advanced repellency, cargo pockets and UPF 30 protection from the sun make this versatile pant very popular in the field.
ROC II Pant
With initials that stand for Rugged Outdoor Chino, the Columbia ROC Pant is exactly that. Built from durable, 100% cotton Granite Cloth, these handsome trousers are buttery soft but tough enough to handle pretty much any outdoor activity, everything from raking leaves to off-trail bushwhacking.
Fluid Feel ST
This hybrid runner provides on-demand pronation control that adapts to every surface. Soft cushioning on the lateral side smoothly progresses into denser, more supportive foam on the medial side, slowing the rate of pronation on every foot strike. It’s the perfect door-to-trail running shoe.