Print 4 NEW | PM Copywriting

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.

WARN Industries

Copy:

THIS RED BADGE WILL KEEP YOUR BUILD IN THE BLACK.

WARN VR EVO winches are the hardest-working, standard-duty winches on the market. Period. These ultra-reliable winches are available in 8, 10, and 12-thousand pound capacities and with your choice of steel or synthetic rope. VR EVO, the new gold standard of reliability and affordability.

Background:

While WARN can’t claim that ALL of their winches are made in the US, they want to let everyone know that the few that are made in China are up to WARN standards and competitively priced as they were entering a new category with a product in the lowest price range.

Client:

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.

Client:

WARN Industries

Copy:

Background:

While WARN can’t claim that ALL of their winches are made in the US, they want to let everyone know that the few that are made in China are up to WARN standards and competitively priced as they were entering a new category with a product in the lowest price range.

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