Print 11 NEW | PM Copywriting

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.

Mercury

Copy:

THE PRESIDENT DRIVES A SABLE.

That’s right, Ken McDaniel, the President of the American Station Wagon Owners Association drives a Sable. And guess what else, the Sable has won our government’s highest safety rating for the last five years, and was named “Best Pick In Its Class” by the Insurance Institute For Highway Safety. Not surprisingly, J.D. Power has written that the sable is the “Highest ranked, premium midsize car in initial quality.” Way to go, Mr. President.

Background:

During my research I discovered that Ken, the President of the American Station Wagon Owners Association drove a Sable. After that, this pre-election, full-page USA Today ad pretty much wrote itself. It was timely and a great way to introduce the car's governmental accolades.

Client:

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.

Client:

Mercury

Copy:

Background:

During my research I discovered that Ken, the President of the American Station Wagon Owners Association drove a Sable. After that, this pre-election, full-page USA Today ad pretty much wrote itself. It was timely and a great way to introduce the car's governmental accolades.

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