top of page
Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
.jpeg)
Client:
Lincoln
Copy:
THE RIGHT CAR FOR THE WRONG PLACE.
Introducing the Lincoln BPS Town Car, the only vehicle in North America to attain the highest level of ballistic protection available. TRAVEL WELL.
Background:
My partner, Carlos, had witnessed drive-by shootings growing up in São Paulo, Brazil. The bullet in the headline was his idea and I thought it was perfect. And the client, a combat veteran, agreed.
bottom of page