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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
Client:
Lincoln
Copy:
THE FORECAST CALLS FOR LEAD.
If it looks like heavy weather, then we recommend the bulletproof BPS Town Car, a luxury sedan that performs under the gun. TRAVEL WELL.
Background:
This is the first, and almost certainly the last print ad that Ford has ever produced that didn’t feature a photo of a car. And I think that is awesome. We had the best client for this campaign. This assignment, that no other teams wanted, turned out to be my favorite B2B work ever.
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