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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
Client:
Freightliner eCascadia
Copy:
THE SWITCH LAUNCH CAMPAIGN
Background:
When the Charlotte team was working to come up with a platform to sell the new, all-electric eCascadia, they asked if I had any ideas. I came up with “The Power Behind The Switch” and two days later the client bought it and it continues to be a multi-channel campaign.
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