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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
Client:
Boise Cascade
Copy:
THE ONLY THING STRONGER THAN OUR PRODUCT IS OUR PRODUCT SUPPORT.
At Boise Cascade, the only thing more dependable than our engineered wood products is our dedication to customer service. That’s the way it’s always been, and that’s the way it’s always going to be. The experienced professionals at Boise Cascade's distribution centers know the industry inside and out and take great pride in providing the materials your contractors need, when and where it’s needed. Boise Cascade—building materials, building relationships.
Background:
The agency I was freelancing at had this client for a decade. This was the first ad where they didn’t change a single word.
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