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PROJECTS
This is the space to introduce the Project section. Give a brief overview of the types of projects featured below.
Columbia
YES, WE TEST ON ANIMALS
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One of my very first and still favorite lines.
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Columbia
ON POWDER DAYS I HAVE NO FRIENDS.
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I stole this line a long time ago from two kids in a lift line laughing about ditching their friends who couldn’t keep up.
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Columbia
ZIP UP, ZAG DOWN.
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The last of the three is a line that speaks to the product and the thrill.
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Columbia
PERIODIC TABLE OF THE ELEMENTS.
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Columbia wanted to sell more of their fishing gear and decided on a give-away. This is a poster one received when they bought $50 worth of fishing gear at its flagship store in Portland. It was their most successful, in-store promotion ever and it went on to become a t-shirt that is, to this day, their all-time longest running product ever.
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Freightliner eCascadia
THE SWITCH LAUNCH CAMPAIGN
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When the Charlotte team was working to come up with a platform to sell the new, all-electric eCascadia, they asked if I had any ideas. I came up with “The Power Behind The Switch” and two days later the client bought it and it continues to be a multi-channel campaign.
PRINT PROJECTS
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Travel New Zealand
DO IT FOR A DAY, TALK ABOUT IT FOREVER.
Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.
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New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.
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Lincoln
BANG BANG, YOU'RE ALIVE.
The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.
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Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.
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Lincoln
THE RIGHT CAR FOR THE WRONG PLACE.
Introducing the Lincoln BPS Town Car, the only vehicle in North America to attain the highest level of ballistic protection available. TRAVEL WELL.
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My partner, Carlos, had witnessed drive-by shootings growing up in São Paulo, Brazil. The bullet in the headline was his idea and I thought it was perfect. And the client, a combat veteran, agreed.
Lincoln
THE FORECAST CALLS FOR LEAD.
If it looks like heavy weather, then we recommend the bulletproof BPS Town Car, a luxury sedan that performs under the gun. TRAVEL WELL.
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This is the first, and almost certainly the last print ad that Ford has ever produced that didn’t feature a photo of a car. And I think that is awesome. We had the best client for this campaign. This assignment, that no other teams wanted, turned out to be my favorite B2B work ever.
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Mercury
THE PRESIDENT DRIVES A SABLE.
That’s right, Ken McDaniel, the President of the American Station Wagon Owners Association drives a Sable. And guess what else, the Sable has won our government’s highest safety rating for the last five years, and was named “Best Pick In Its Class” by the Insurance Institute For Highway Safety. Not surprisingly, J.D. Power has written that the sable is the “Highest ranked, premium midsize car in initial quality.”
Way to go, Mr. President.
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During my research I discovered that Ken, the President of the American Station Wagon Owners Association drove a Sable. After that, this pre-election, full-page USA Today ad pretty much wrote itself. It was timely and a great way to introduce the car's governmental accolades.
WARN Industries
THIS RED BADGE WILL KEEP YOUR BUILD IN THE BLACK.
WARN VR EVO winches are the hardest-working, standard-duty winches on the market. Period. These ultra-reliable winches are available in 8, 10, and 12-thousand pound capacities and with your choice of steel or synthetic rope. VR EVO, the new gold standard of reliability and affordability.
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While WARN can’t claim that ALL of their winches are made in the US, they want to let everyone know that the few that are made in China are up to WARN standards and competitively priced as they were entering a new category with a product in the lowest price range.
WARN Industries
WELCOME BACK, BRONCO
Like Bronco, WARN products are rugged to the core. Designed, engineered, and made in the USA, the WARN Elite Front Bumper offers the features your customers want, with a great new style that’s perfect for the life off road.
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WARN and Ford have relationship, you can order a WARN equipped vehicle directly from them. We rode the wave of the considerable hype in the off-road community that the all-new Bronco was getting.
WARN Industries
GET BACK OUT WHEN YOU GO OUTBACK.
With the lowest amp draw and fastest line speed under load, the new VR EVO series of winches are the hardest-working, standard-duty winches we’ve ever made. All three feature IP68-rated waterproof construction, our industry-leading, limited lifetime warranty and our legendary performance and reliability. Go Prepared.
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These ads speak to the people who are into radical self-reliance, the true off-roaders who like to push their skills and vehicles to the limit.
WARN Industries
WHEN YOU GO PREPARED, YOU GET TO KEEP GOING.
With the lowest amp draw and fastest line speed under load, the new VR EVO series of winches are the hardest-working, standard-duty winches we’ve ever made. All three feature IP68-rated waterproof construction, our industry-leading, limited lifetime warranty and our legendary performance and reliability. Get back out when you go outback.
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A truly best-in-class product, always great to sell!
Park City Mountain Resorts
THIS IS WHERE "REMEMBER WHEN" HAPPENS.
Creating memories that last a lifetime since 1965.
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I can write to this audience, too.
Park City Mountain Resorts
THESE ARE THE LESSONS THEY'LL NEVER FORGET.
Teaching new dogs new tricks since 1965.
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The idea here is that kids are a lot like dogs.
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Boise Cascade
THE ONLY THING STRONGER THAN OUR PRODUCT IS OUR PRODUCT SUPPORT.
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At Boise Cascade, the only thing more dependable than our engineered wood products is our dedication to customer service. That’s the way it’s always been, and that’s the way it’s always going to be. The experienced professionals at Boise Cascade's distribution centers know the industry inside and out and take great pride in providing the materials your contractors need, when and where it’s needed. Boise Cascade—building materials, building relationships.
Lombardi Sports, SF
TIME TO GO CAMPING?
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I was freelancing in SF and my partner, their in-house CD, asked that I write to THIS stock photo to “support” the tagline, “You don’t have to be a good sport at Lombardi Sports.” It was going to be on city busses and shelters and to be painted on a wall. Until Mr. Lombardi saw it when it ran as a spread in the Guardian. That was the end of that.
Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
PRINT PROJECTS
Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Travel New Zealand
Copy:
DO IT FOR A DAY, TALK ABOUT IT FOREVER.
Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.
Background:
New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.
Travel New Zealand
Copy:
DO IT FOR A DAY, TALK ABOUT IT FOREVER.
Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.
Background:
New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
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Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Travel New Zealand
Copy:
THIS IS WHERE "REMEMBER WHEN" HAPPENS.
Creating memories that last a lifetime since 1965.
Background:
I can write to this audience, too.
.jpeg)
Park City Mountain Resorts
Copy:
THESE ARE THE LESSONS THEY'LL NEVER FORGET.
Teaching new dogs new tricks since 1965.
Background:
The idea here is that kids are a lot like dogs.
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
THIS RED BADGE WILL KEEP YOUR BUILD IN THE BLACK.
WARN VR EVO winches are the hardest-working, standard-duty winches on the market. Period. These ultra-reliable winches are available in 8, 10, and 12-thousand pound capacities and with your choice of steel or synthetic rope. VR EVO, the new gold standard of reliability and affordability.
background
While WARN can’t claim that ALL of their winches are made in the US, they want to let everyone know that the few that are made in China are up to WARN standards and competitively priced as they were entering a new category with a product in the lowest price range.
WARN Industries
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Service Name
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Service Name
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Service Name
PRINT PROJECTS
Copy:
YES, WE TEST ON ANIMALS
Background:
One of my very first and still favorite lines.
Columbia
Copy:
ZIP UP, ZAG DOWN.
Background
The last of the three is a line that speaks to the product and the thrill.
Columbia
Copy:
ON POWDER DAYS I HAVE NO FRIENDS.
Background:
I stole this line a long time ago from two kids in a lift line laughing about ditching their friends who couldn’t keep up.
Columbia