ECOMM 12 NEW | PM Copywriting

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.

Mountain Hardwear

Copy:

MOUNTAIN HARDWEAR, MOUNTAIN RESCUE.

We are pleased and honored to be the apparel and equipment partner of Air Zermatt, an elite team dedicated to the science of mountain safety and survival.

Background:

Client wanted to announce a new partnership with Air Zermatt. They loved the cadence of this line and the way it associated itself to mountain safety and to the men and women who lay it all on the line to rescue stranded climbers. I love that they didn't want to sell anything on this one.

Client:

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.

Client:

Mountain Hardwear

Copy:

Background:

Client wanted to announce a new partnership with Air Zermatt. They loved the cadence of this line and the way it associated itself to mountain safety and to the men and women who lay it all on the line to rescue stranded climbers. I love that they didn't want to sell anything on this one.

E-COMM / DIGITAL

PRINT