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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
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Client:
Mountain Hardwear
Copy:
It’s Between You And The Elements.
Performance layering, the dependable solution to an unpredictable forecast.
Background:
Mountain Hardwear wanted to tell a layering story, and they sell to the Ice Pirates and the Dirtbags who climb ice and rock, the truly hardcore. I came up with a line that speaks to both the layers themselves and to the attitude that all climbers share, that the elements will kill you if you're not prepared.
E-COMM / DIGITAL
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