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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
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Client:
Columbia Sportswear
Copy:
TALK ABOUT YOUR SICK DAYS.
A foot of fresh, feverish powder can strike even the healthiest. Get ready to get sick.
Background:
On top I’m simply playing off the word “sick” and speaking to the slope junkies and shred heads who will do anything to hit a mid-week powder day.
In addition to the “hero” up top, our buyers had a lot of hats they were needing to sell and asked that we dedicate a “sub hero” on the home page to help clear them out. I put "I love your hat!" in quotes to speak to both the awesomeness of the hat and the way it'll make you feel. Everyone digs a compliment, right? It was the most successful "sub-hero" in both clicks and sales.
E-COMM / DIGITAL
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