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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
Client:
Columbia Sportswear
Copy:
SHIRTS THAT SAY “SHOO!”
Insect Blocker Apparel, the ultimate alternative to repellents and lotions.
Background:
For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.
E-COMM / DIGITAL
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