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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
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Client:
Columbia Sportswear
Copy:
IT'S LIKE HIDING IN BROAD DAYLIGHT.
Fish aren’t spooked by what they can’t see. And if what they can’t see is you wearing UV activated camo and waving a giant stick, then it’s too late, they’ve already bit.
Background:
To a fish, this super-expensive shirt disappears in the sun. So I wrote a line that spins on a slightly idiomatic phrase and that works well next to a man who is clearly in plain sight. The copy speaks to the hardcore but is aspirational to the enthusiast. It also had to tease the new technology. This email out-performed expectations by several hundred units and the tech video got all kinds of love.
E-COMM / DIGITAL
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