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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
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Client:
Columbia Sportswear
Copy:
IT'S THE GEAR THAT ALL FISH FEAR.
There is a fine line between fishing and just standing by the side of a river looking lost. And that fine line is the new line of Performance Fishing Gear that helps turn fishing into catching.
Background:
The brand team asked the e-comm team for the homepage to market the new line of Performance Fishing Gear. They wanted a message that spoke to those who eat, sleep and drink fishing. The copy is a breakdown of a classic fishing joke, but one that also works if you've never heard the joke. The headline was universally loved by the brand team and was used for almost a year in emails, banners and product descriptions.
E-COMM / DIGITAL
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