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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
Client:
Adidas
Copy:
ROAD WORK AHEAD, NEXT 26.2 MILES.
Background:
The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message.
Anyway, I this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.
E-COMM / DIGITAL
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