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Get to Know Me

Hello, and thanks for dropping in. 

 

I am an award-winning human with tons of experience in the sportswear, travel, healthcare, consumer electronics and automotive industries.

 

I have written dozens of national TV spots, hundreds of e-comm emails, I love radio, all things social and I’m a headline writing machine. 

 

I like working with people who who get fired up about the work. I believe in being human and enjoying the ride.

 

That’s my pitch!

 

I hope this finds you all well.

thumbnail_bannanaphone.jpg

Hello,

And thanks for dropping in. I am an award-winning writer with tons of experience in the sportswear, travel, healthcare, consumer electronics and automotive industries.

 

I have written dozens of national TV spots, hundreds of emails, I love radio, all things social and I’m a headline writing machine. 

 

I like working with people who get fired up about the work. I believe in being human and enjoying the ride.

 

That’s my pitch!

 

I hope this finds you all well.

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thumbnail_bannanaphone.jpg
banana polaroid.png
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About the project

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

About the project

This is the space to describe the product. Write a short overview that includes important features, pricing and other relevant info for a potential buyer.

Consider adding an image or video to show off the product and entice visitors to make a purchase.

About the project

This is the space to describe the product. Write a short overview that includes important features, pricing and other relevant info for a potential buyer.

Consider adding an image or video to show off the product and entice visitors to make a purchase.

About the project

This is the space to describe the product. Write a short overview that includes important features, pricing and other relevant info for a potential buyer.

Consider adding an image or video to show off the product and entice visitors to make a purchase.

PRINT

About the project

FEATURED WORK

PRINT

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

image-asset (9).jpeg
image-asset (9).jpeg
image-asset (9).jpeg
image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

image-asset (9).jpeg

Read

CLIENT: Lincoln

COPY: BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

TV / RADIO

Salt Lake City Tourism
00:00 / 00:31
Northwest Energy Efficiency Alliance
00:00 / 00:31
SMCU Audio Spot_5.6.21
00:00 / 00:30

Read

Client:

Lincoln/Mercury

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit. 

Read

Client:

WARN Industries 

 

Background:

This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline. 

PRODUCT COPY

luminescence legging_v2.png

Read

Copy:

The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.

Kaleidoscope Slouchy Beanie.png

Read

COPY:

You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.

carvin jacket_v2.png

Read

COPY:

Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?

log splitter jacket_v2.png

Read

COPY:

This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.

E-COMM / DIGITAL

image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

montrail+colors+do+run.jpg

Read

CLIENT:

Montrail

COPY:

THESE COLORS DO RUN

Our bold, new colors aren’t the new black, they’re the new fast.

BACKGROUND:

Montrail, they are the runners' shoe, it’s the shoe that many runners will buy five or six pair at a time. But this season the only thing that was new was their colors. So we did a color story with an edgy headline and copy that played off a popular show at the time. Montrail eventually was brought under the Columbia brand, which I think was a bad idea.

adidas thumbnail.png

Read

CLIENT:

Adidas

COPY:

ROAD WORK AHEAD, NEXT 26.2 MILES.

BACKGROUND:

The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message. 

Anyway, this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.

columbia+say+shoo.jpg

Read

CLIENT:

Columbia Sportswear

COPY:

SHIRTS THAT SAY “SHOO!”

Insect Blocker Apparel, the ultimate alternative to repellents and lotions.

BACKGROUND:

For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.

PRINT

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

image-asset (9).jpeg
image-asset (9).jpeg
image-asset (9).jpeg
image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

image-asset (9).jpeg

Read

CLIENT: Lincoln

COPY: BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

TV / RADIO

Salt Lake City Tourism
00:00 / 00:31
Northwest Energy Efficiency Alliance
00:00 / 00:31
SMCU Audio Spot_5.6.21
00:00 / 00:30

Read

Client:

Lincoln/Mercury

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit. 

Read

Client:

WARN Industries 

 

Background:

This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline. 

E-COMM / DIGITAL

image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

montrail+colors+do+run.jpg

Read

CLIENT:

Montrail

COPY:

THESE COLORS DO RUN

Our bold, new colors aren’t the new black, they’re the new fast.

BACKGROUND:

Montrail, they are the runners' shoe, it’s the shoe that many runners will buy five or six pair at a time. But this season the only thing that was new was their colors. So we did a color story with an edgy headline and copy that played off a popular show at the time. Montrail eventually was brought under the Columbia brand, which I think was a bad idea.

adidas thumbnail.png

Read

CLIENT:

Adidas

COPY:

ROAD WORK AHEAD, NEXT 26.2 MILES.

BACKGROUND:

The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message. 

Anyway, this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.

columbia+say+shoo.jpg

Read

CLIENT:

Columbia Sportswear

COPY:

SHIRTS THAT SAY “SHOO!”

Insect Blocker Apparel, the ultimate alternative to repellents and lotions.

BACKGROUND:

For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.

PRODUCT COPY

leggings revised.png

Read

Copy:

The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.

beanie revised.png

Read

COPY:

You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.

carvin jacket revised.png

Read

COPY:

Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?

log splitter revised.png

Read

COPY:

This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Alex Smith

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Drew Carlyle

Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Charlie McMann

Client Review

What People Are Saying

PRINT

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

image-asset (9).jpeg

Read

CLIENT:

Lincoln

COPY:

BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

image-asset (9).jpeg
image-asset (9).jpeg
image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

Andrew Reed.jpeg
The first time I worked with Paul was in '98 at Wieden and Kennedy and I was glad to see that he was on staff at Razorfish when I started there a year ago. At Razorfish he worked on several Bing projects and made each one exceptional. One of which was a Halo Xbox campaign called A521. He had inherited it and it's fast turnaround from another team. In a short time he had found the unique voice we were looking for. He then developed the concept much further, drilling it down into a compelling and engaging social thread. Paul's great to work with. Funny, smart and always positive.

Andrew Reed

Global Creative Director at Cisco

Why We Like Working With Paul

Marni Beardsley.jpeg
I have had the great fortune of working with many talented creatives over the years, but Paul Mitchell stands out. He has such a smart, unique, often hilarious perspective that comes across in his work and in every interaction. Colleagues and clients alike eat it up, wanting more. Along with making for a fun, uplifting environment to work in, Paul’s supportive and empathetic nature makes him someone you will always want to have in your corner.

Marni Beardsley

Chief Production Officer at Swift Agency

Why We Like Working With This Dude

Ed Herinck.webp
Paul’s writing chops are evident; just look at his agency and client pedigree, and his book. What you might not see, but which needs to be highlighted, is what an amazingly good guy Paul is. He’s humble, friendly, funny, collaborative, and a delight to work with. He’s a natural “people gather.” You want a guy like Paul on your team and on your side. He makes everyone happier and better.

Ed Herinck

Retired CEO of HMH Agency and EVP at broadhead

Why We Like Working With This Dude

Walt Burns.jpeg
When you put Paul on an assignment you are guaranteed two things:
 
1. He is going to push ideas into areas you didn’t expect
2. Those ideas will be the result of a tireless effort digging into every piece of research he can find. Paul is a pro through-and-through.

Walt Burns

Creative Director + Senior Writer + Brand Strategeur + PSIA Level III Telemark Instructor

Why We Like Working With This Dude

Amy Belitsos.jpeg
I worked with Paul at Y&R and was impressed with his intensity, insanity, energy and talent. I am now even more impressed with his love of life and art. A gifted writer brings life experience to the picture. Paul is so that- and besides, if he screws up he can always double for Robert Downey Jr. Any company would be lucky to have him on their team! He rocks!

Amy Belitsos

Executive Producer

Why We Like Working With This Dude

Screenshot 2024-04-30 200742.png
Paul Mitchell is a damn good copywriter! So much so that I can recall headlines that he wrote years ago. He’s quick-witted, well-read, up on current events and very fun to be in a group with.
Paul gave up a sweet apartment and a great gig in SF when he returned home to take care of his mother. To me, that’s the most important part of his story because it shows a true measure of anyone’s character.”

Lara Cattlin

Senior Copywriter | Co-Owner at Zanda Organics

Why We Like Working With This Dude

Screenshot 2024-04-30 200931.png
Paul is a joy to have as a coworker! He's got a creative mind and a quirky sense of humor that give him a unique perspective. He thrives in a collaborative environment where he can really flex his creativity and wit in his writing.

Ren Hom

Senior Copywriter

Why We Like Working With This Dude

Screenshot 2024-04-30 200804.png
As a project manager I can say that it was an absolute pleasure working with Paul! His work always sold, was always on schedule, and he’s as funny and as nice as they come. I always liked it when he was on my projects and requested him whenever I could. For a few years we worked right next to each other and he always made me laugh. Paul is a good guy, he gets it, and I would recommend him all day long.

Tara Bowers

Freelance Senior Project Manager

Why We Like Working With This Dude

Paul Simón.jpeg
Paul worked for and reported directly to me at Razorfish as a senior copywriter on various Fortune 500 accounts, including Microsoft, Levis, and Best Buy — brands that were making the awkward and sometimes messy transition to digital. The work included direct response campaigns; rich media; video and long-form content for Web and social. He was a key member of the creative team that helped triple the size of the Best Buy account in less than two years. In addition, he was a strong collaborator and presenter, and brought life to the office with his laugh-out-loud humor. Nobody has faster comebacks. He loves to work, lives to write, and clearly enjoys the business of creating. He will happily and persistently keep revving until he gets the idea, and then the words, just right. In the end, that's what really matters, and Paul always got there for me, usually quickly, because he gets it.

Paul Simón

Creative Director | Brand Builder | Writer

Why We Like Working With This Dude

Screenshot 2024-04-30 200918.png
I always enjoyed and looked forward to working with Paul. Clever, funny, smart and a great wordsmith. An artist at heart (you should see his photography) Paul understands the nuances that makes projects beautiful. From the littlest one-off projects to continuing long term projects, Paul always brought something unexpected. I hope to work with him again.

Michael Showell

Product/Experience/Interaction Designer

Why We Like Working With This Dude

Screenshot 2024-04-30 200906.png
Paul was excellent at helping me tag team Social Media streams at New Seasons Markets to make our daily customer communications seamless. He truly loves social and was excellent at it. He was always upbeat and friendly and we effortlessly divided and conquered duties when working on large copywriting and proofreading projects together.

Crystal Ligori

Audio Journalist / Voiceover Artist / Charismatic Host

Why We Like Working With This Dude

Screenshot 2024-04-30 200834.png
Paul and I were partners for 3 years together and I will say that Paul is the best collaborator and partner I have ever worked with. We stuck the landing whenever we concepted, flushed out and presented our work and wound up winning gold medal Addy's for our ad-agency clients in San Francisco and Reno. He's a pro.

Liz Thiem

Freelance Graphic Designer

Why We Like Working With This Dude

Get in Touch

main-logo-dark_edited.png

Business Name

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Tel. 123-456-7890
500 Terry Francine St.

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Brands I've Worked With

microsoft resize.png
coors resize.png
lincoln resize.png
mercury resize.png
nike swoosh.png
adidas resize.png
blue cross resize.png
columbia resize.png
best buy resize.png
warn logo_resize.png
mountain hardwear_v3.png
freightliner_v3.png
western star_v3.png

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

PRINT

image-asset (9).jpeg

Read

CLIENT:

Lincoln

COPY:

BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

image-asset (9).jpeg
image-asset (9).jpeg
image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

TV / RADIO

WARN Industries 

This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline. 

Salt Lake City Tourism
00:00 / 00:31
Northwest Energy Efficiency Alliance
00:00 / 00:31
SMCU Audio Spot_5.6.21
00:00 / 00:30

Lincoln/Mercury

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit. 

E-COMM / DIGITAL

montrail+colors+do+run.jpg

Read

CLIENT:

Montrail

COPY:

THESE COLORS DO RUN

Our bold, new colors aren’t the new black, they’re the new fast.

BACKGROUND:

Montrail, they are the runners' shoe, it’s the shoe that many runners will buy five or six pair at a time. But this season the only thing that was new was their colors. So we did a color story with an edgy headline and copy that played off a popular show at the time. Montrail eventually was brought under the Columbia brand, which I think was a bad idea.

adidas ro.jpg

Read

CLIENT:

Adidas

COPY:

ROAD WORK AHEAD, NEXT 26.2 MILES.

BACKGROUND:

The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message. 

Anyway, this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.

columbia+say+shoo.jpg

Read

CLIENT:

Columbia Sportswear

COPY:

SHIRTS THAT SAY “SHOO!”

Insect Blocker Apparel, the ultimate alternative to repellents and lotions.

BACKGROUND:

For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.

PRODUCT COPY

luminescence legging_v2.png

Read

Copy:

The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.

log splitter jacket_v2.png

Read

COPY:

This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.

Kaleidoscope Slouchy Beanie.png

Read

COPY:

You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.

carvin jacket_v2.png

Read

COPY:

Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

PRINT

image-asset (9).jpeg

Read

CLIENT:

Lincoln

COPY:

BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

image-asset (9).jpeg
image-asset (9).jpeg
image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

TV / RADIO

Read

Client: WARN Industries

Background:

This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline. 

Read

Client:

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit. 

Salt Lake City Tourism
00:00 / 00:31
Northwest Energy Efficiency Alliance
00:00 / 00:31
SMCU Audio Spot_5.6.21
00:00 / 00:30

E-COMM / DIGITAL

montrail+colors+do+run.jpg

Read

CLIENT: Montrail

COPY: THESE COLORS DO RUN

Our bold, new colors aren’t the new black, they’re the new fast.

BACKGROUND:

Montrail, they are the runners' shoe, it’s the shoe that many runners will buy five or six pair at a time. But this season the only thing that was new was their colors. So we did a color story with an edgy headline and copy that played off a popular show at the time. Montrail eventually was brought under the Columbia brand, which I think was a bad idea.

adidas ro.jpg

Read

CLIENT: Adidas

COPY:  ROAD WORK AHEAD, NEXT 26.2 MILES.

BACKGROUND:

The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message. 

Anyway, this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.

columbia+say+shoo.jpg

Read

CLIENT:

Columbia Sportswear

COPY:

SHIRTS THAT SAY “SHOO!”

Insect Blocker Apparel, the ultimate alternative to repellents and lotions.

BACKGROUND:

For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.

E-COMM / DIGITAL

leggings revised.png

Read

Copy:

The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.

log splitter revised.png

Read

COPY:

This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.

beanie revised.png

Read

COPY:

You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.

carvin jacket revised.png

Read

COPY:

Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?

PRINT

image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

image-asset (9).jpeg

Read

CLIENT:

Lincoln

COPY:

BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

image-asset (9).jpeg
image-asset (9).jpeg

TV / RADIO

Salt Lake City Tourism
00:00 / 00:31
Northwest Energy Efficiency Alliance
00:00 / 00:31
SMCU Audio Spot_5.6.21
00:00 / 00:30

Lincoln/Mercury

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit. 

WARN Industries 

This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline. 

E-COMM / DIGITAL

columbia+say+shoo.jpg

Read

CLIENT:

Columbia Sportswear

COPY:

SHIRTS THAT SAY “SHOO!”

Insect Blocker Apparel, the ultimate alternative to repellents and lotions.

BACKGROUND:

For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.

montrail+colors+do+run.jpg

Read

CLIENT:

Montrail

COPY:

THESE COLORS DO RUN

Our bold, new colors aren’t the new black, they’re the new fast.

BACKGROUND:

Montrail, they are the runners' shoe, it’s the shoe that many runners will buy five or six pair at a time. But this season the only thing that was new was their colors. So we did a color story with an edgy headline and copy that played off a popular show at the time. Montrail eventually was brought under the Columbia brand, which I think was a bad idea.

adidas ro.jpg

Read

CLIENT:

Adidas

COPY:

ROAD WORK AHEAD, NEXT 26.2 MILES.

BACKGROUND:

The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message. 

Anyway, this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.

E-COMM / DIGITAL

Kaleidoscope Slouchy Beanie.png

Read

COPY:

You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.

luminescence legging_v2.png

Read

Copy:

The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.

carvin jacket_v2.png

Read

COPY:

Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?

log splitter jacket_v2.png

Read

COPY:

This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.

PRINT

image-asset (4).jpeg

Read

Client:

Travel New Zealand

COPY:

DO IT FOR A DAY, TALK ABOUT IT FOREVER.

Unforgettably amazing. That’s New Zealand, a recreational paradise with everything from magical, alpine trekking to pristine, white-sand beaches. This is a land where you can pack a lifetime of amazing into every day.

BACKGROUND:

New Zealand is a place so awesome that if you're lucky enough to go there, then you'll gushing about it every time the talk turns to travel.

Read

Client:

Columbia

Copy:

YES, WE TEST ON ANIMALS

Background

One of my very first and still favorite lines.

image-asset (9).jpeg

Read

CLIENT: Lincoln

COPY: BANG BANG, YOU'RE ALIVE.

The bad news is that you're being shot at. The good news is that you're driving a bulletproof Lincoln BPS Town Car. TRAVEL WELL.

 

BACKGROUND:

Published in Security Digest, and the trades, this B2B print campaign was aimed at high-level security providers. The other teams passed on it because it didn't have a shoot attached to it. We had to use existing photography.

TV / RADIO

Salt Lake City Tourism
00:00 / 00:31
Northwest Energy Efficiency Alliance
00:00 / 00:31
SMCU Audio Spot_5.6.21
00:00 / 00:30

Read

Client:

Lincoln/Mercury

Background:

I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit. 

Read

Client:

WARN Industries 

Background:

This spot is all about their best-in-class winches and incorporates their “Go Prepared” tagline. 

E-COMM / DIGITAL

columbia+say+shoo.jpg

Read

CLIENT:

Columbia Sportswear

COPY:

SHIRTS THAT SAY “SHOO!”

Insect Blocker Apparel, the ultimate alternative to repellents and lotions.

BACKGROUND:

For a shirt that repels insects this was the perfect line, and one that also worked as the perfect bridge to the next product on the home page, the one closer to the fold, the subtle push that gets our reader that much more likely to see all the content.

montrail+colors+do+run.jpg

Read

CLIENT:

Montrail

COPY:

THESE COLORS DO RUN

Our bold, new colors aren’t the new black, they’re the new fast.

BACKGROUND:

Montrail, they are the runners' shoe, it’s the shoe that many runners will buy five or six pair at a time. But this season the only thing that was new was their colors. So we did a color story with an edgy headline and copy that played off a popular show at the time. Montrail eventually was brought under the Columbia brand, which I think was a bad idea.

adidas thumbnail.png

Read

CLIENT:

Adidas

COPY:

ROAD WORK AHEAD, NEXT 26.2 MILES.

BACKGROUND:

The client asked for a line that simply spoke to runners in general and to distance runners specifically. They didn’t want to make it a technology message. 

Anyway, this line came to me when I was driving home, very slowly. The client loved it, which was great as it was my very first assignment with Razorfish, back when it was called something else.

PRODUCT COPY

leggings revised.png

Read

Copy:

The Luminescence Spacedye Legging features 4-way comfort-stretch fabric that wicks, making it ideal for the gym the track and the yoga mat. This performance pant is opaque, has a stash pocket, gusset detailing and a galactic print for far-out styling in any space.

beanie revised.png

Read

COPY:

You’re certainly no slouch, but that doesn’t mean that your super-soft and warm, fleece-lined beanie can’t be, indeed, it can be a tremendous slouch.

carvin revised v2.png

Read

COPY:

Look sharp carving fresh powder in a blizzard-ready jacket featuring an attached, helmet-compatible hood, waterproof zippers, a pocket for your lift pass, a pocket for your goggles, and a snap-back, ultra-grippy powder skirt. This fully waterproof and breathable jacket with underarm venting and 4-way comfort stretch is designed and crafted with big-mountain carving in mind. Are you a big-mountain carver?

log splitter revised.png

Read

COPY:

This fleece-lined, long-sleeve button-up is a super-popular, mid-layer or standalone that combines the casualness of a shirt with the warmth of a jacket. This two-layer “shacket” with hand pockets is bound to be your go-to, wear-anywhere fall and winter favorite.

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